A combined effort with ‘My Love Affair’ to design and produce an art-book project for commercial use to be proposed to Tag Heuer. The objective was to create a compilation book of the best visuals taken from Tag Heuers advertising campaign “Don’t Crack under Pressure”. The book design was in keeping with the theme, as we created a powerful visual to match the attitude the brand and the project demanded. It was key for the final project to be clear, direct and cohesive with both the brands involved and including the campaign message itself.
More than a Book. An art Book.
We created a compilation book of the best visuals taken from Tag Heuer‘s advertising campaign “Don’t Crack under Pressure”.
Tag Heuer’s worldwide advertising campaign includes visuals from Ayrton Senna, Cara Delevingne, David Guetta…